Artificial Intelligence Powers Robust Packaging Design
Akin to a programmable, high-speed virtual focus group with unlimited learning potential, Vizit technology thinks, acts, and learns like consumers.
Artificial intelligence is exploding at a rate of 42% CAGR yearly in markets including healthcare, retail, finance, and manufacturing, but did you know it’s also used in packaging design?
Vizit, “the world’s first Visual Intelligence company,” has launched what it calls a revolutionary Visual Brand Performance Platform that helps global consumer brands drive higher sales by optimizing their visual content and designs to power remarkable visual experiences for online consumers.
“Images are the most effective sales tool on the planet,” said Jehan Hamedi, CEO of Vizit. “To win in our saturated digital visual-centered world, companies need to optimize their visual brand performance and harness the power of their imagery to drive commerce with online consumers.”
Hamedi responds to Packaging Digest’s questions in this exclusive interview.
1. How does the tech work?
Hamedi: Vizit’s software works similarly to the human brain in how it evaluates the effectiveness of visuals. Vizit’s Artificial Intelligence (AI) decodes a visual asset (content, designs, photos, concepts, etc.) and breaks it into thousands of visual elements. It then analyzes them to determine how likely the visual is to generate interest with a specific audience by comparing those elements to thousands of other visuals the audience engaged with online. Essentially, Vizit helps our customers “see through the eyes” of the consumer audience segments they value most.
2. What specifically does AI bring to the equation?
Hamedi: Vizit’s revolutionary invention in AI is what we call an Audience Lens. An Audience Lens is a computer-generated consumer audience that leverages AI to simulate their preferences for a myriad of visual content. This is a technology that thinks, acts, and learns like your consumers. Think of a “virtual focus group” with unlimited learning potential.
Vizit customers leverage our Audience Lenses throughout the enterprise in marketing, ecommerce, insights, innovation, design, and brand functions to understand, inform, and optimize the success of new products, packaging, and related visual content. What’s most exciting is Vizit brings an entirely new source of consumer understanding to the Enterprise that’s algorithmic, real time, unbiased, and extremely cost efficient.
3. What’s involved?
Hamedi: Globally, Vizit learns from millions of images that consumers engage with online to power its patented Visual Intelligence technology, which is used to instantly determine the effectiveness of visual content and design for any audience.
An audience is a unique group of consumers that have similar demographic characteristics, needs, wants, or purchase tendencies, that are relevant to a consumer brand. For each target audience, Vizit’s software analyzes new content and designs for over 15,000 visual cues — including subject matter, background, composition, colors, styling, and other important elements.
Then, Vizit uses this data to predict and score how effective your design will be, by comparing these elements to online engagement patterns we’ve observed from the audience segment you select.
A key component of Vizit’s cloud-based software platform is a visual intelligence database that centralizes data and insights into your target audience’s visual preferences and makes this information easily accessible across the enterprise. Vizit builds custom Lenses for our enterprise customers based on the profiles of their core consumers and target audiences.
The only thing required is a Vizit account and an Internet connection.
(And there are still some questions – find out in the following post)
—– Source: www.packagingdigest.com
